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Comedy, Copywriting & Screenwriting Samples

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“Matthew’s work on Most Guys truly stands out in a sea of hundreds of videos and ads I've worked on. His script not only captured the essence of the message but also resonated deeply with the audience, driving remarkable engagement and performance. His ability to blend creativity with strategic thinking is unmatched.” — Ayal Ebert, Particle Founder/CEO

The Onion — News Satire Headlines

Writer/creator of comedic headlines for leading comedy brand The Onion.

• https://theonion.com/area-man-unsure-if-he-s-male-bonding-or-being-bullied-1819575615/
• https://theonion.com/area-man-cleans-apartment-once-every-relationship-1819576384/ https://theonion.com/area-man-too-poor-to-afford-movers-too-old-to-get-help-1819591304/
• https://theonion.com/james-cameron-says-future-of-movies-will-be-watching-th-1819576449/

Headline VC — B2B Launch Video

Launch video script for Headline (venture capital firm behind Bumble, Grüns, Sonos, Appfolio) and their proprietary financial analytics tool for startups, Athena. Jumped into a vertical I knew nothing about with a tight deadline, but got some of my favorite client feedback ever:

"Matthew is a total rockstar. He took a deep dive into our world (startup/VC culture) and emerged with a PhD. His script was amazing, balanced and most of all, hilarious." — Conrad Chu, Partner at Headline

Athena Launch Video (Matthew Ballen).pdf

Particle Men’s Skincare — DTC Product Launch Video

Created the concept and wrote the script for “Jacques,” a comedic launch video for Particle’s keystone product: Particle 6-in-1 Face Cream for Men.

Particle - "Jacques" (excerpt).pdf

Particle Men’s Skincare — :60 TV Spot

Developed the creative strategy and wrote the script for Particle’s top performing TV ad — “Behold the Silver Fox.” You can see the spot here, and here’s the original pitch laying out the creative approach as well as the reasoning behind it. Please note: the pitch requires a password from me.